With over 376 billion e-mails expected to circulate daily by 2025, it’s clear that e-mail marketing software will only become more essential as time continues. In fact, it’s an investment that every operation should already have in its arsenal.
The Best Email Marketing Services
We’re here to help you find the best pick for your business. In this article, we’ll be listing the best e-mail marketing services to consider in 2021, including:
- ActiveCampaign – most comprehensive
- Sendinblue – well rounded for any business size
- GetResponse – simple campaign setup
- Constant Contact – best free trial with simple restrictions
- ConvertKit – best for beginners
- Mailchimp – most intuitive campaign builder
- Drip – best unique design and flow
- AWeber – best customer service
- Mailerlite – best discounted email marketing tool
- Klaviyo – most straightforward and best for ecommerce
Let’s get started.
Comprehensive Support Resources and Active Community Forums
If you’re hoping to find software that provides you with extensive guidance, ActiveCampaign may very well be the best choice, as the provider regularly emphasizes its unique commitment to customer success. By signing up for any plan, you’ll have access to free hands-on training, community forums, support, onboarding, consultations, and more. Pair that with a pleasing user experience, and you have a recipe for success.
ActiveCampaign’s cheapest plan starts at $9/month for 500 contacts (12-month contract), with various upgrades available if your business ever takes off and needs more marketing power.
Well-rounded E-mail Software Perfect for Any Business
As one of the most intuitive and easy-to-use e-mail marketing software out there, Sendinblue is a compelling choice for businesses of all shapes and sizes. Once you complete a long setup process, you’ll be greeted with lightning-fast campaign creation features, including drag-and-drop editing, custom HTML codes, personalization tools, and more. No matter what your goals are, Sendinblue’s all-in-one approach is guaranteed to help you reach them.
Try out Sendinblue’s Free plan for a brief taste or go for its $25/month Lite plan and send up to 10,000 e-mails. When you need more marketing power, its Premium package offers 20,000 e-mails for $65/month.
Most Straightforward Campaign Creation Tools
GetResponse offers the most smooth, user-friendly campaign configuration on our list, allowing you to start sending e-mails without the hassle. Quickly add your desired contacts via its dashboard, choose from pre-formatted templates (or make your own), and pick from thousands of free stock photos to make your e-mails come alive.
GetResponse starts at $10.50/month (24-month contract) for a basic e-mail list of 1,000 contacts. You can also opt for its Plus plan at $34.30/month to sell products, create sales funnels, and more with your campaigns.
Best Free Trial and Few Restrictions
Offering another simple campaign creation process, Constant Contact requires some getting used to compared to our previous pricks. However, it remains a powerful e-mail marketing software packed with multiple features to get you started, including automation capabilities, drag-and-drop tools, and zero restrictions on how many e-mails you can send — regardless of what plan you have.
Constant Contact offers two plans: E-mail at $20/month or E-mail Plus at $45/month, with prices depending on your number of contacts. You can also test out its impressive 60-day free trial before committing — the longest of any provider on our list!
E-mail Marketing Software Perfect for First Timers
Easily othe best e-mail marketing services for beginners, ConvertKit features an ultra-straightforward user experience that borders on being too simple. Some tools, like drag-and-drop editing, have been stripped back to allow for an uncluttered presentation, which could be a drawback for some.
However, if all you need are the basics, ConvertKit is a great choice starting at $25/month (12-month contract) for 1,000 contacts.
Most Intuitive E-mail Campaign Builder
Another excellent option for beginners, Mailchimp’s user experience flows naturally and won’t intimidate users unfamiliar with e-mail marketing software. The platform has arguably the best campaign builder of any software, as it guides users throughout the process and ensures they don’t get stuck halfway through. Furthermore, its intuitive built-in image editor ensures you can make your e-mails pop without developing a headache.
Mailchimp has a stripped-down free plan if you just want to get your toes wet, but its Essentials plan is an impressive deal offering 500 contacts for only $9.99/month.
Unique, Fresh User Experience and Design
With a unique design that sets itself apart from the crowd, Drip offers an edgy approach to e-mail marketing — one that could require a slight learning curve for those graduating from older software. However, once you get around those differences, you’ll discover a pleasing user experience like no other.
Drip is also different when it comes to pricing, as it doesn’t offer separate plans. Instead, you’ll solely be charged based on the number of contacts you wish to add to your campaigns.
Award-winning 24/7 Customer Support
Though another solid choice, AWeber’s design doesn’t excite quite as much as a newer alternative like Drip. The user experience could feel fresher overall, but AWeber more than makes up for a dated appearance with some of the best customer support of any e-mail marketing service out there. The provider has consistently won awards for exceptional customer service ever since its launch, mainly due to its excellent 24/7 support via live chat or phone.
You can start using AWeber for free (up to 500 contacts) or use its $16.50/month Pro plan to scale your campaigns towards greater heights.
Best Discount E-mail Marketing Service
Whether you own a small business or just need to decrease expenses, MailerLite is a compelling choice for anyone seeking discount e-mail marketing software. Fortunately, you won’t be missing out on a great user experience, as MailerLite has a straightforward interface that won’t confuse newcomers. Still, you can expect some campaign editing features to be limited.
Use MailerLite’s free plan to send up to 12,000 e-mails per month, or graduate to its $7/month plan (12-month contract) to send unlimited e-mails to up to 1,000 contacts.
Straightforward Pricing Without Hidden Fees
Though it doesn’t have the best user experience out there when compared to platforms like Sendinblue, Klaviyo’s straightforward approach to campaign creation is enough to make it a worthwhile option. You can expect to receive some of the same features as other e-mail marketing software, including drag-and-drop tools, sign-up forms, one-click integrations, and more. Overall, it’s a solid and reliable way to craft e-mails that help your business grow — that being said, it doesn’t necessarily offer anything special.
On the bright side, Klaviyo is the simplest provider when it comes pricing. You’ll only pay for however many contacts you want to send e-mails to monthly. On the other hand, the provider doesn’t explicitly say it has a money-back guarantee, so it might be worth contacting the company about its policy before committing.